I’m a search engine optimizer, and it’s time to start optimizing on my name. I’m actually not doing too bad, with my new domain, MikeLevin.me. First lesson of SEO: get the most important keyword in the main (second-level) domain if you can. Duhhhh. But I’m in competition with a bunch of other high profile Mike Levin’s, and the fact that there’s a popular radio personality named Mark Levin, resulting in a whopping “See results for…” insertion, occupying 3 precious spots on the Top-10 list, and pushing me down.

So, there are actually several aspects to optimizing on Mike Levin. I need to keep pushing out more content (of course), give people plenty of reason to link to me (though I don’t want to encourage deep linking yet, because I don’t know if I’ll keep the Tumblr URL structure), and interestingly, I need to increase the overall search-volume on “mike levin” to put it on a more level playing field with “mark levin” and eliminate the alternative search suggestion.

Does that mean I need to become an ultra-conservative radio personality? Maybe I’ll start an ultra-liberal radio show and confuse the hell out of everyone. Ha ha.